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Among all conventional advertising options Television advertising has emerged as the most powerful form. The major difference being it as a blend of audio and video advertising messages with infinite varieties in to contrast to other advertising platforms like newspapers, magazines, journals, periodicals, radio stations, and even websites. As per a recent survey, on an average each American spends nearly four hours watching television. Without any doubt, Television is indeed the 'King' among all advertising mediums as it has so much influence on people. And I would also to mention TV advertising as the 'King' of advertising costs as well. It is the most expensive among all.
Before you decide to advertise your product, you need to carry out a market research or survey to know the response of consumers on your product as well as competitor products. Each and every Television advertisement should follow many stringent standards. Television advertisements can be utilized for not only to market your products but also can prove to be effective for a successful election campaign of a politician as they have direct influence on public opinions. Let us now discuss the pros and cons involved in television advertising.
Even though television advertising is not that rapid to make an impact as search engine advertising, it effectively manipulates consumers and gradually persuades the target market.
o Television advertising allows the advertised product to impact a large number of people in very short time.
o Television facilitates the message to be conveyed through a combination of visuals, sound and action.
o TV advertisements can also target customers in a local community or in rural areas through independent stations and local cable service providers.
o Different sections of consumers or customers like kids, house wives, and teenagers can be targeted through different channels and at different timings.
o They provide suppleness and selectivity options for its audience.
o Creativity can play a key role in television advertisements and this can be of great benefit especially for small businesses.
o As mentioned above, the costs related to television advertising are huge.
o The duration of advertisement displayed in television is short thus making it difficult to convey the whole message.
o Television advertisements are occasionally vague, as they fail to show much about the product.
o All advertisement ought to be creative enough to catch the attention of viewers.
o It is often complicated to alter a television advertisement unlike other advertisements like in newspapers.
o It is a very complicated procedure to produce a Television advertisement as it involves hiring actors, editors, director or an advertising agency.
As discussed, television tv ad production advertisements have its advantages and disadvantages. Hence it is imperative to choose rightly based on the purpose to reach out to their target consumers impeccably.
By: Francis David